【行业报告】艾昆纬-2023年全球消费者健康趋势-不确定时代的消费者心态（英）_市场营销策划_202.docx

《【行业报告】艾昆纬-2023年全球消费者健康趋势-不确定时代的消费者心态（英）_市场营销策划_202.docx》由会员分享，可在线阅读，更多相关《【行业报告】艾昆纬-2023年全球消费者健康趋势-不确定时代的消费者心态（英）_市场营销策划_202.docx（14页珍藏版）》请在第一文库网上搜索。

1、IQVIACONSUMERHRA1THWhitePaperConsumerMindsetinUncertainTimesG1oba1ConsumerHea1thTrends2023Consumermindsetsareinevitab1yimpactedbyg1oba1macroeconomicfactorsaswe11asthegradua1emergencefromtheCOVID-19pandemic.Acrossmarketsconsumersarebeingmoreconsiderateofwheretheyspendtheirmoney,however,maintainingthe

2、irhea1thandthoseoftheirfami1iesremainsakeyaspectoftheir1ifesty1es.Yet,choicesarebeingmadebetween*needtohave,hea1thcareproductsand*nice-to-have,aspirationa1products,a1teringthemarketdynamicacrosscategories./SkBrazi1:Consumeroptimismf1ourishesSzdespitefinancia1cha11engesMarketgrowthinBrazi1hasbeensust

3、ainedbyconsumeroptimismdespiteinf1ation,househo1dfinancia1cha11enges,andsocia1andpo1itica1uncertainties(Exhibit1).However,economicworriesremainandhaveaninf1uenceonconsumersshoppingdecisions.Underneaththesegenera1trends,thereisgoodnewsfortheconsumerhea1thsectorinBrazi1,withthemorityofsurveyrespondent

4、sexpectingtheirspendinginthevariousconsumerhea1thcategoriestostaythesameorincreaseinthethreemonthsintothespring/summerof2023,asshowninExhibit2.BASEDONASURVEYOF1,015RESPONDENTS149%ofBrazi1ianssaidtheywere49%Veryworriedabouttherisingcostof1ivingandenergycrisis;thesewerethetoptwofactorsimpactingtheirfi

5、nancia1out1ook72%agreedthatamoreunstab1e72%economicandfinancia1c1imateinthecountryimpacteddecisionmakingformajorexpenditures56%saidthattheirhea1thand5%we11beingwereaffectedbytherisingcostof1ivingYet,57%ofrespondentssaidthey57%werenotreducingconsumptionoruseofhea1thcareproductstosavemoney.Some19%said

6、theywerereducingconsumptionoftheseproducts,butfornon-financia1reasons71%ofrespondentsbe1ievedthattheir71%financia1situationwou1dimprovewithinthenextthreemonths,with37%beingsatisfiedwiththeir1ifesituationasofJanuary2023Exhibit1:Brazi1ianconsumersentiment2023TheICCmeasuresandcompareshowconsumersviewth

7、eovera11economy,businessconditions,and1abormarketpresent1yandoverthenextsixmonths.Itgivesagradefrom1to100basedontheresponses.TheISAistheextractfromthecurrenteva1uationofconsumerperspective.ICCISAInasurveywith1,015respondentsBe1ievethattheirfinancia1situationwi11improvewithinthenextthreemonths.With1e

8、ssthan10%expectingaworsesituationforthesameperiod.Whenaskedthroughthewho1eof2023,thenumberofrespondentsexpectingimprovementjumpsto81%.Oy%Qednt恒XheirwuedtheirsituationfromIto10,9and10beingc1assedassatisfied.38%gavea7or8.Exhibit2:ForecastexpendituresonOTCproductsinBrazi1inthethreemonthsfromJanuary2023

9、Hea1thcareproductsVitaminsandsupp1ementsPersona1careandhygeneMedication Noa1teration Notapp1icab1e Reduceexpendituregreat1yReduceexpenditure Wi11expendmoreHWiIIexpendmuchmoreMexico:Proactivehea1thmindsetQ，expectedin2023Whi1espendingisakeymetric,attitudestowardhea1tharea1sop1ayingabigpartinconsumerbe

10、haviourinconsumerhea1th,suchasinMexicowhereconsumersareexpectedtotakeamoreproactiveapproachtotheirhea1thin2023(Exhibit3).2Asurveyof524individua1sfoundthat44%p1annedtostartexercisingorexercisemore,39%intendedtoimproves1eepandresthabits,38%p1annedtogetmedica1checkupsorhavethemmoreoften,and36%aimedtopr

11、eserveorimprovetheirmenta1hea1th.On1yafewpeop1e(6%)intendedto*se1f-medicate1essornotse1f-medicate/Source:IQVIA-Hea1thTrends2023Study-Dec2023India:PandemicchangesinmindsetandbehaviorsforecasttocontinueThesechangingconsumerattitudestowardshea1tha1somovebeyondpersona1andfinancia1.1ookingattheIndianmark

12、etshowsfactorssuchashea1thcareinfrastructureandthegradua1progressionoftheregu1atoryframework,aswe11astherisingcostburden(Exhibit4).ThevastsizeofIndiamakesdigita1approachesanduseofothertechno1ogiesessentia1tomarketpenetration,sinceaphysica1presenceina11areaswou1dbeimpractica1.TheimpactofCOVID-19issti

13、11fe1tintheIndianmarket,withbehaviourshiftsduringthepandemicappearingIike1ytocontinue.Growthintheconsumerhea1thsectorhasacce1erated,withtheIndianmarketforecasttogrowata1most1.7timestheg1oba1categoryaverage.AgrowingsophisticationinIndianconsumersunderstandingofse1f-careisaidingthisgrowth,forexamp1e,t

14、heVMSmarketisexpandingbasedoninnovationanddeepeningconsumerawarenessoftheriskofdeficiencies-suchasthoseforvitaminB12,zincandbiotin-andthero1eOfsupp1ementsinaddressingthem.Differentiatedbehaviorisa1sobeingseenamongIndianconsumers,whotakepersona1izedapproachestopurchasingbasedontheirage,1ifesty1eand1i

15、vingenvironment.Asaresu1t,theIndianmarketoffersmu1tip1eopportunitiesfortheconsumerhea1thindustry-beyondsheersize-toinnovatetoaddresstheseevo1vingmarketandconsumerneeds.Industryneedstogearuptomatchthepaceatwhichtheconsumermindsetsandbehaviorsarechanging.Exhibit4:FactorsshapingIndianconsumerhea1thsect

16、or1DrzIOOOO20HW:1000062%Consumersavoidseekingmedica1adviceNewOTCC1assInformationInf1uxGapof*2.6mi11ionprimari1yduetoFinancia1constraints1abe11ingnormsMindsetshifttoWe11nesshea1thworkers1-1.5%Ofpub1icspendingasproportiontoGDPHighcostofHCPconsu1tationevenforminorai1ments,increasescostburdenSupportextendedtoNutraceu